Forza Horizon 5 x McLaren Senna simulator

The Microsoft Experience Center in NYC launched an interactive installation where people can play Forza Horizon 5 in a real-life McLaren Senna simulator. We were tasked with creating awareness and driving traffic to this exhibit.

So, we headed out to the Big Apple to shoot some firsthand racing reactions. (Talk about a super fun shoot.) It was a pretty scrappy set with my team and I wearing all sorts of hats including director, stylist, and so much more.

Social

Campaign Results
Impressions ⬆️ 220% | Engagements ⬆️ 330% | Social Check-Ins ⬆️ 450%

Credits
Agency: VML // Art Director: Priya Chugh  


Microsoft Store organic social

Microsoft Store is where you can shop all things Microsoft and Xbox. From renting your favorite movies to snagging the newest Xbox controller, this is your hub for more of what you love. I’ve had the pleasure of helping onboard this new account to the agency. Our task was to capture Gen Z’s attention (and hearts) on social. What ensued was a whole lot of internet amazingness.

The force is strong today 🎮 
#MayThe4thBeWithYou
 

Pick one

POV you're scrolling on social with an eco-friendly mouse made from recycled ocean plastic on #EarthDay 🌎

The scariest thing you could see when you're about to close your laptop and head into Halloween weekend 😱

Which WiFi are you joining 🤔

Just three national treasures on #NationalAppDay 🙌 

Credits
Agency: VML // Art Director: Priya Chugh