Give the Gift of Joy
The holiday season of 2020 looked a lot different than years past. Launching the holiday tickets gave us a unique problem to solve: We didn’t know how December would shape up and in the midst of the second wave of the pandemic we wanted to be sure to create something that inspired people and gave them hope. Instead of the typical easy gifting messaging the Arizona Lottery was familiar with, we wanted to bring it back to the basics—the joy of simple gestures. 



Credits
Agency: OH Partners // Executive Creative Director: Ken Phox // Associate Creative Director: Adam Garcia // Director: Maya Albanese


Plenty Of Prizes To Go Around
When you win the Lottery, the first thing you think of spending your winnings on is likely something fun for yourself. Maybe a big-screen TV or a mint moped. But pretty soon, your mind will wander to how you can make an impact on the lives of your loved ones and community. That’s why to launch the new Loaded tickets which are loaded with tons of prizes, we highlighted all the ways you could spread the joy. 



Credits
Agency: OH Partners // Executive Creative Director: Ken Phox // Associate Creative Director: Adam Garcia // Director: Maya Albanese



Reward Yourself
The Arizona Lottery launched a new and improved version of the Players Club that rewards players with more ways to play and win than ever before. To launch it, we wanted to show a spectrum of authentic Arizonans playing in their own unique way while racking up loads of prizes.  






Credits
Agency: OH Partners // Group Creative Director: Ken Phox // Senior Art Director: Adam Garcia 



Whole Lot Of Good
Since 1981, The Arizona Lottery has given back over $4.3 billion to the state of Arizona. When we were asked to shine a light on all that is made possible by the Arizona Lottery and its players, we knew we had to make it simple. The tickets became the figurative (and literal) vehicle for good being spread around the state.   


It seems like people enjoyed watching this spot as much as we did making it. Here’s an article covering our campaign.






Credits
Agency: OH Partners // Group Creative Director: Ken Phox // Senior Art Director: Adam Garcia // Producer: Scotty Cummings