Reward Yourself
The Arizona Lottery launched a new and improved version of the Players Club that rewards players with more ways to play and win than ever before. To launch it, we wanted to show a spectrum of authentic Arizonans playing in their own unique way while racking up loads of prizes.  

Plenty Of Prizes To Go Around
When you win the Lottery, the first thing you think of spending your winnings on is likely something fun for yourself. Maybe a big-screen TV or a mint moped. But pretty soon, your mind will wander to how you can make an impact on the lives of your loved ones and community. That’s why to launch the new Loaded tickets which are loaded with tons of prizes, we highlighted all the ways you could spread the joy.



Credits
Agency: OH Partners // Executive Creative Director: Ken Phox // Associate Creative Director: Adam Garcia // Director: Maya Albanese

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Give the Gift of Joy
The holiday season of 2020 looked a lot different than years past. Launching the holiday tickets gave us a unique problem to solve: We didn’t know how December would shape up and in the midst of the second wave of the pandemic we wanted to be sure to create something that inspired people and gave them hope. Instead of the typical easy gifting messaging the Arizona Lottery was familiar with, we wanted to bring it back to the basics—the joy of simple gestures.



Credits
Agency: OH Partners // Executive Creative Director: Ken Phox // Associate Creative Director: Adam Garcia // Director: Maya Albanese

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