Microsoft Experience Center | Forza Horizon 5 x McLaren Senna simulator
The Microsoft Experience Center in NYC launched an interactive installation where people can play Forza Horizon 5 in a real-life McLaren Senna simulator. We were tasked with creating awareness and driving traffic to this exhibit.
So, we headed out to the Big Apple to shoot some firsthand racing reactions. (Talk about an insanely fun shoot.) It was a pretty scrappy set with my team and I wearing all sorts of hats including director, stylist, and so much more.
Campaign Results
Impressions ⬆️ 220% | Engagements ⬆️ 330% | Social Check-Ins ⬆️ 450%
Credits Agency: VMLY&R // Art Director: Priya Chugh // Creative Director: Emily Goldenberg
Microsoft Store Social
Microsoft Store is where you can shop all things Microsoft and Xbox. From renting your favorite movies to snagging the newest Xbox controller—this is your hub to more of what you love. I’ve had the pleasure of helping onboard this new account to the agency. Our task was to capture Gen Z’s attention (and hearts) on social. What ensued was a whole lot of internet amazingness.
Credits Agency: VMLY&R // Art Director: Priya Chugh // Creative Director: Emily Goldenberg